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An important advertisements magazine in America, Advertising Age, printed Positioning Era in 1972 written by Al Ries and Jack Trout, which declared the birth of placing”. In the minds of consumers, a brand will be established when this can be finished or the awareness about a particular symbol has fundamentally transformed. In these four steps, the primary task of brand positioning” is to have the brand recognition content Positioning of brand and brand value orientation communications initiatively communicate with the target consumers. It really is very simple; the essence of brand management is to join other people's views about you and your own opinion about yourself . Lots of people are confused about the relationship between branding placing and ” well, it is because they confuse branding” itself with management measures and brand development.


The picture basically expresses a means a consumer thinks when the consumer thinks about it the brand arouses. On the basis of these features, which the consumer associates with the brand, the company can build a competitive advantage for the brand.


The picture essentially expresses a means a consumer thinks about the feelings and the brand the brand arouses when it is thought about by the consumer. On the basis of these features, which the consumer associates with the brand, the business can assemble a competitive advantage for its brand.