All advertising is about telling a story, and stories which are not incredible sell. It has been known to raise sales by comparing the product making a properly managed brand more favorable in the eyes of the investor. The Residency Hotel will be trusted by people from another state though they have not been there only on account of the mother brand the - 'International Hotels' group.
This is one case of brand management and is placed under Brand Management Architecture. This direction includes instilling a specific amount of self-confidence in the thoughts of present customers that the quality they expect from the line of products of the brand that is particular can be expected to continue. This is the reason virtually every company has a department searching for infringement of their brand.
It has been understood to raise by comparing the product making architecture of brand a correctly handled brand sales more favorable in the eyes of the investor. People from another country will trust the Residency Hotel although they have not been there only because of the mom brand the - 'International Hotels' group.